Marketing
The main character, Cayce Pollard, is a marketing specialist that gets hired by Blue Ant, an ad agency, to help the business with marketing and advertising. Ironically, Cayce dislikes the duties of her job because she doesn't enjoy recognizing patterns in the social world. One would think that a person whose duty is to promote brand names would enjoy sporting material things. However, Cayce's reaction towards ads and logos is as if she is "allergic" to them; meaning that Cayce cannot stand the sight of logos. This could mean that Cayce doesn't agree with promoting brand names or material things but is rather interested in living the simple life with simple things where one is humble and not conceited or materialistic.
Internet and Social Network
Cayce spends great amount of time on a forum on the internet. Cayce's assignment is to find the person behind the mysterious videos that has leaked on the internet and has caught people's attentions. However, as she digs deeper into the searchings of this person, we find many other characters that pops into her social network life. The internet becomes a part of her daily life, as she signs onto the forum. This theme on technology depicts the lives of today and how we are all affected by the internet. Gibson is probably trying to point out that technology leads a great cause-and-effect to compare how people's daily activities have changed since before and after advances of technology.
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